A memorable client event has three ingredients: a special venue, personal attention and an unexpected moment. The venue: choose a place guests wouldn't pick themselves, but find brilliant afterwards. The personal attention: know the names, the stories and the interests of your guests. Add details that show you've thought of them.
The unexpected moment: a small surprise, a playful element, a change of atmosphere nobody expects. The three together create a memory that lasts longer than the evening.
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