You make an event interactive with technology by actively engaging visitors through digital tools.
Effective options are live polling and Q&A via an event app, interactive touchscreens with product information and gamification with leaderboards and challenges. RFID wristbands also work, letting visitors unlock content, as do AR experiences that enrich the physical space with digital layers.
The key is technology that strengthens the story and gives the visitor a role, not technology for technology's sake.
Read more tips in our article on innovative event technology.