As a rule of thumb: engage an event agency at least 8 to 12 weeks before the event date. For larger events (250+ guests, special venues or entertainment) 4 to 6 months is better. The most sought-after venues and artists are booked a year ahead. The earlier you start, the more choice you have and the calmer the production process becomes. Last-minute is possible, but costs more: in money as well as stress.
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