How far in advance do you start event communication?

Question

Accepted Answer

As a rule of thumb: start your communication at least six to eight weeks before an external event. For large conferences or anniversary events with hundreds of guests, work three to six months ahead. For internal events, four weeks is usually enough. The announcement phase always starts earliest: mark the date in your audience's diary as quickly as possible. Then plan fixed communication moments. Think of an activation email with programme information four weeks in advance. You send a reminder two weeks in advance. The practical info goes three days ahead. Two days after the event the aftercare follows. Never wait until the last week — by then your audience's diary is already full.