A brief doesn't have to be long: one A4 page is often enough. It's about depth, not length. Answer the four core questions: Why are you organising this event? Who are the attendees? What's the budget? When does it need to happen?
Add a short description of the company culture. With that an agency has everything for a first proposal. Briefs of ten pages actually slow things down. They contain too much detail about form, leaving no room for the agency's own creativity.
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