The guest list at a company anniversary says more about your company than you think. Three rules of thumb. One: staff always first, because they carry the culture. Two: longest-serving clients and suppliers for symbolism. Pick 10 to 20 relations who have been connected for more than 10 years. Three: family of the founder or leadership in family businesses for emotional value. At a 10-year company anniversary you often land on 100 to 200 guests. At a 25-year on 200 to 400. At a 50-year or more you can think towards 500 to 800.
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