That depends on complexity and risk. A freelance coordinator works per project, is flexible and often experienced. Day rate between €600 and €1,200. Downside: in case of drop-out or unexpected problems they're on their own. No production team to fall back on.
An agency delivers the coordinator as part of a team. A producer, a content director and a creative sit alongside. At Live Impact that means: every coordinator has back-up at peak moments and in case of drop-out. That makes it resilient to small and large problems.
Choose freelance for standard events with a trusted coordinator and a predictable run sheet. Choose an agency for events with many moving parts, multiple audiences or high reputation risk. You make up the cost difference on the day itself through less stress and fewer mistakes.
Want to know more about hiring an event coordinator? Read our full article →