What should an event landing page contain?

Question

Accepted Answer

Build out five elements. A powerful headline that sums up the promise, not the event title. A short description of up to 150 words from the visitor's perspective. The programme in broad strokes with times and speakers. Practical info on venue and accessibility. A prominent sign-up form that asks as little as possible: name, email and company. Add social proof if you have it. Make sure the page works perfectly on mobile. Send a confirmation email with a calendar invite immediately after sign-up.