You use an energizer at strategic moments in your event. For instance, after lengthy presentations, when people have been listening for 2 hours. Or after lunch, during the mental dip around 14:00. Just before an exciting section also works, to build momentum. And halfway through the event, during the deep concentration low around 15:00. Core rule: timing is everything. An energizer at the wrong moment disrupts the dynamic; at the right moment it gives wings. Duration: a maximum of 5 to 15 minutes, no longer. Tip: link energizers to your event theme where you can. Don't use them after catering or alcohol: people are sluggish then. Live Impact builds energizers strategically into the agenda.