IDEA assesses agencies on four concrete areas. First requirement: financial stability. The agency submits its annual figures and meets solvency and liquidity standards. That protects clients with larger budgets. Second requirement: professional operations. Clear quotes, fixed contract formats, documentable project processes and transparent invoicing.
Third requirement: up-to-date craftsmanship. Staff take training and keep their knowledge current. Fourth requirement: client focus. There is a procedure for complaint handling and independent client satisfaction measurement. An agency that passes the assessment on all four areas receives the quality mark for three years.
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