Attendee satisfaction is best measured right after the event. The most-used measure is the recommendation question: would you recommend this to a colleague? Answers run on a 0-to-10 scale. In addition, ask about content, venue, catering and organisation on a 5-point scale.
Send the survey within 48 hours, while memory is fresh — response often climbs above 40 per cent. Quantitative scores only tell half the story. Also ask for one thing that went well and one thing that can improve. Compare results with previous editions to spot a trend.
Live Impact delivers a complete measurement report with recommendations after every event.