The catering format follows the goal of your event. For a kick-off event, a walking dinner or festival set-up fits: informal, people moving around. For a client event, a refined dinner fits: exclusive and personal. For a conference, a lunch set-up with multiple service points is ideal for networking time.
The rule of thumb: the more formal the objective, the more formal the set-up. Catering reinforces the atmosphere you want to create.
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