Yes. Leaving out the budget is the most common mistake in an event brief. Agencies that don't know the budget present proposals that miss the mark — too big, too small or with the wrong focus. Give a range. Example: "We work with a budget of €50,000 to €75,000 excluding VAT." That's concrete enough for a relevant proposal, but gives the agency room to make choices. The fear that the agency will always max it out is understandable but unfounded. A good agency presents a proposal that fits within the frame and advises transparently.
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