An eye-catching booth combines clarity, movement and interaction. Work with height: an element of 3 to 4 metres draws attention across the hall. Open the booth on at least 3 sides so visitors can walk in easily. Avoid a counter-style setup that holds people back. Place the product demo or interactive installation at the heart of the booth. Use movement: a rotating display, a livestream screen or staff who actively engage people. Branding must be legible from 5 metres away. Keep the main message short, no more than 7 words. Work with 1 strong colour that fits your brand. Avoid too much text on the booth. One striking visual element (a product photo, a large quote) works better than 5 smaller ones. Plan a quiet corner for proper conversations: 2 chairs, a small table, water. Match your audience with the right materials: digital for younger visitors, tactile samples for a business audience. Invest in good lighting. Avoid standard fluorescent fixtures, use focused spotlights. Live Impact designs booths that stand out physically and convert on content.