You make a 10-year anniversary special by putting the story of the first decade centre stage. Not as a PowerPoint, but as a real moment. Have a staff member tell an anecdote. Show 'how it started' next to how it is now. Or surprise the audience with an act that fits your culture.
Also think of an unexpected venue: a rooftop, warehouse, museum or city beach. The choice of venue already says something about who you are.
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