A conference has a knowledge agenda at its core: speakers, sessions and in-depth content. Attendees come primarily for the knowledge. A trade show has a marketplace at its core: exhibitors showcase products and services, visitors explore the offer and make contacts. Exhibitors are the driving force behind a trade show; speakers are that for a conference. You can combine the two formats: a conference with an exhibition hall attracts both visitors who want to learn and visitors who want to buy.
Want to know more about organising a trade show? Read our full article →