A good destination for a corporate trip matches the goal, not the other way around. Start with a question: is this a training, conference, incentive or team experience? A learning trip calls for a city with substantive programme content. Think visits to companies or conference centres. An incentive calls for an experience destination with sun, culture or adventure. Flight time is typically a maximum of 4 hours for 2-day trips, maximum 6 hours for 3–5-day trips. Further away means more travel stress and less workable time. Budget 250 to 750 euros per person all-in for European destinations. For further destinations, 750 to 1,800 euros. Safety: check the travel advice from the Ministry of Foreign Affairs. Avoid yellow or orange zones for large groups. Climate and season matter: avoid rainy seasons and extreme heat. Activities have to suit the audience: active for sporty teams, culture city for a mixed group. Account for dietary needs, religious sensitivities and local alcohol culture. Plan at least 8 weeks ahead. Live Impact selects destinations that support the trip's purpose.