Five formats work best. Start with an exclusive preview for your top clients (product or office) or a knowledge event (masterclass, panel discussion). A client day is also effective: informal, doing something together. The same goes for a community event where clients connect with each other. Finally, the surprise moment: small, unexpected, personal.
Choose based on your goal and client segment. Top clients deserve exclusive and personal contact. Growth clients benefit most from content, and dormant clients are reactivated through low-threshold contact.
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