How do you make a company anniversary meaningful?

Meaning emerges when you place your company's story at the centre, not the number of years.

Three elements that work:

• Interview the founder, leadership and 3 to 5 longest-serving staff members in advance to collect turning points and stories.
• Build one central moment around that story (a ritual, a speech, a reveal) of 5 to 10 minutes.
• Link the past to a concrete look ahead.

Rituals only work if they're real, not if they're invented to be moving.

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