AI is used in the events industry in several ways. Organisers deploy it for smart registration and visitor flow optimisation. Algorithms make personalised programme recommendations based on attendee profiles. AI chatbots answer guest questions before and during the event. For content creation of invitations and social media posts, generative AI is handy. Real-time feedback analysis on sessions gives insight into the experience. Facial recognition for access control is technically available, but in the Netherlands it requires careful GDPR compliance. AI saves time on repetitive tasks and enables personalisation at scale.
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