Aligning programmes for online and in-person audiences: 1) Make sure speakers know online attendees are listening (different energy from a full hall). 2) Build in breaks so online attendees can step away; no 4-hour uninterrupted programme. 3) For the Q&A: give online attendees the first turn, so they feel more involved. 4) Networking: build in separate online networking via speed networking in breakout rooms, not only in-person networking. 5) Run breakouts online too, so hybrid groups can mix. 6) Keep the content tempo manageable; online attendees get bored faster with too many speaker blocks. 7) Finish on time, no overruns; online attendees don't get drinks afterwards. Live Impact choreographs programmes that work for both audiences.