The strongest activation strategies for attendee-generated content combine passive opportunities with active prompts. Passive: design spots, set pieces or moments that people naturally want to capture and share.
Active: use a live social wall where posts with your hashtag appear in real time. Run a photo competition with an attractive prize. Or offer a check-in promotion with something in return. Activate speakers and hosts too: they reach their own networks. Live Impact builds UGC activation into the event design.
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