What is a corporate event, exactly?

Organising a corporate event takes time. A lot of time. On average 150 to 300 hours for an event with 100 to 300 people, on top of your day job. And it's not just booking a venue. You're working on concept development, supplier selection, contract negotiation, catering, AV, entertainment, attendee communication and logistics on the day itself.

An experienced agency does this every day. They know which venues deliver what they promise and which ones don't. They've built supplier relationships across dozens of events. They know the pitfalls and solve them before you see them.

There's something else too: fresh eyes. You live inside your own organisation. An external agency sees your culture from the outside. And translates it into an event that feels authentic: no forced team spirit, but an experience that fits who you are.

A good corporate event starts with a sharp brief. Not with a mood board. The questions that really matter are about the audience, the intended effect, the budget, the date and the hard constraints.

From the brief we develop a concept. Note the difference: a theme is decorative ('jungle'). A concept is strategic ('make everyone feel that this chapter is over and the new one starts today'). The concept drives everything: venue choice, programme structure, entertainment, catering.

After approval we take over the process. All supplier conversations, contracts, logistics and coordination on the day itself. You focus on the guests, on your speech and on the moment. We handle the rest.

A corporate event can serve several objectives at the same time. That's also why organisations invest in it.

HR objectives: strengthening engagement, pride and retention. People who feel connected to the organisation are less likely to leave. A good event contributes directly to that: not as a one-off trick, but as part of a serious culture strategy.

Communications objectives: announcing a new strategy, celebrating a change, charging up a shared story. A live corporate event is the strongest communications medium you have. More powerful than an email or a presentation, and more powerful than a newsletter.

Sales and client objectives: give customers an experience no competitor can match. A strong client event turns a customer into an ambassador. A prospect into a customer.

Employer brand: show who you are as an employer or as a brand. What you invest in events says something about what you take seriously. People talk about events afterwards, so make sure they're telling the right story.

A corporate event costs roughly €200 to €500+ per person excluding VAT for 250 to 500 guests. For 500 to 1,000 guests, count on roughly €150 to €400+ per person. For 1,000 to 2,000 guests, roughly €125 to €350+ per person. For more than 2,000 guests, roughly €100 to €300+ per person. All amounts excluding VAT, including venue, catering, entertainment and production.

The exact budget depends on the type, the venue and the programme. The brackets above give you the range for an average corporate event.

We've been doing this for 25 years. In those 25 years we've organised more than 3,000 corporate events, from small leadership retreats to national festivals for thousands of attendees. Member of IDEA, the trade body for the events industry in the Netherlands.

What you get from us: clear thinking under time pressure. Solutions when a venue cancels at the last minute. A supplier network built over 25 years. A team that genuinely enjoys what it does, and you can tell from the result.

We work for organisations from 30 to 5,000 attendees. Small or large, every corporate event deserves the same level of attention. Everything about hiring an events agency →

You don't need a ready-made plan yet. A first conversation about your objective, audience and budget is enough to tell whether we're the right match.

Call 085 401 40 14 or email hello@live-impact.nl. We reply within one working day.

Seriously fun.