Event marketing isn't party planning

An event marketing agency combines events expertise with marketing strategy. In concrete terms, that means:

Concept development from the brand. We translate brand values and campaign objectives into a live event concept. Not: "what do we want to do?" But: "what should the audience feel, think and do once this event is over?"

Audience-focused programming. The programming depends on who's in the room. A lunch gathering for CFOs calls for different entertainment and content than a product experience event for consumers. A good event marketing agency knows the difference.

Integration with the wider campaign. A live event rarely stands alone. We help you integrate the event into the wider marketing mix: pre-event communication, social media content, PR, and post-event follow-up for maximum impact.

Measurement and evaluation. What did the event deliver? We help you set KPIs before the event takes place, so afterwards you can say whether it worked.

Live Impact works as an event marketing agency for B2B brands, corporate organisations and brands that use live events as a strategic marketing instrument. Think: product launches, brand activations, client days, client relationship events, conferences, kick-offs with an external audience, or employer branding events.

We work for organisations in the financial sector, the technology sector, healthcare, manufacturing and retail. What all these clients have in common: they want their event to do something, not just look good.

Live Impact isn't a generic events agency that does everything for everyone. We're an agency that digs deep into the brand objective, builds the concept from that goal and puts everything (venue, entertainment, programming, communication) at the service of that one goal.

An events agency arranges the event. An event marketing agency arranges the event and thinks along about the marketing result. The difference lies in the starting point.

A generic events agency starts with: "What kind of event would you like?" An event marketing agency starts with: "What do you want to achieve, and is a live event the best instrument for it?"

That second starting point sometimes leads to a different answer. Maybe a small, exclusive experience with 20 clients is more effective than a big party for 500 people. Maybe a live webinar combined with a small physical meeting is the smartest set-up. An event marketing agency dares to ask that question.

Live Impact always asks it. And we always answer honestly, even when that answer is that we'll go smaller or do it differently than you had in mind.

The cost of an event marketing agency depends on the scale and complexity of the event and the degree of conceptual involvement. For a single event (a product launch, client day or brand activation), companies pay on average €15,000 to €75,000 all-in. For a multi-day event or an annual events strategy, this rises.

What you get from an event marketing agency worthy of the name: a team that thinks along about the brand result, a concept that holds up from A to Z, and professional delivery where the client doesn't have to worry about operational details.

The ROI of event marketing is measurable. Always ask your agency: how do we measure the success of this event? If they can't answer, you know enough.

Live Impact was founded on the conviction that live events are the most powerful marketing instrument there is, as long as you use them well. A good event moves people in a way no banner or social post can match, and certainly no advert. It's direct and human. And real.

We combine creativity with strategy. Every event we build has a clear brand objective, a sharp concept and programming that works for it. We're a small team with a big network: fast, involved and always honest about what we can and can't offer.

Want to know what Live Impact can do for your brand as an event marketing agency? We'd love to think along: from strategy to delivery, from concept to confetti.

Call us on 085 401 40 14 or email hello@live-impact.nl.

Live Impact. Seriously fun.