Many companies make naming mistakes. Mistake 1: too generic. "Annual Conference" or "Business Summit" are boring and not memorable. Mistake 2: too long. "Our Annual Customer Appreciation Evening" contains too many words and goes over the audience's head. Mistake 3: no emotion. Names without energy feel dead. Mistake 4: not testing. Your favourite name isn't automatically your audience's favourite. Always test. Mistake 5: not suited to the audience. A tech start-up called "Formal Leaders Gala" feels stiff. Mistake 6: excessive abbreviations. "AFLE 2026" means nothing unless the audience knows exactly what it stands for. Mistake 7: copying competitors. If a competitor is called "Innovation Forum", make sure you're different. Mistake 8: deciding too quickly. Give the naming process at least a week. Names chosen in haste often don't feel right afterwards. The best approach: first define the audience, brainstorm extensively and test with a core group. Make sure you get final approval from those involved before the announcement.