Communicate about accessibility transparently and positively with visitors. Approach: (1) at invitation: 'This event is accessible. What do you need?' with a clear contact point. (2) On the programme book/website: detailed info (parking, toilets, subtitles, interpreting, catering options). (3) In the reminder email: practical details (where to park, entrance, who helps on arrival). (4) On the day itself: a recognisable guide/host at the entrance ('Questions about accessibility? I'm here.'). (5) Normalise: not as apology ('sorry we only have...') but as standard ('we have interpreters, subtitles, quiet rooms'). Many visitors tell their network when an event is well accessible. This builds an inclusive image. Live Impact makes accessibility communication part of the event's signature, not an afterthought.