Ten years is no anniversary for the statistics. In the Netherlands, fewer than half of all start-ups survive their first ten years. Anyone who makes it has proven something: to clients, to the market. And to themselves.
Celebrating your company's 10-year anniversary marks the first big milestone. Not the last. But perhaps the most charged. The people who lived through it up close know what it cost. The founders and first employees. The loyal clients. That makes this anniversary different from any other.
The risk is that you keep it small. "We've only been around ten years, it's not that special yet." That feeling is understandable. But it's wrong. Ten years is the moment to celebrate who you've become. And to do it in a way that matches the energy you've shown all these years.
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