For the Austrian Tourist Board, Live Impact | Eventmarketing conceived and produced an original B2C guerrilla marketing campaign that used an immense bridge as a projection surface for content.
After the bridge was opened and passers-by turned off the engines of their cars, we projected large texts and animations onto the vertical open bridge surface. In between, the promo team provided surprised motorists with information and real Austrian Zotter chocolate.
The high-profile campaign made the national daily press.
RelatieAustrian Tourist OfficeScopeConcept / Production / ExecutionLocatieAmsterdamAantal gasten250 motoristsDoelgroepHolidaymakers