Montèl is a well-known Dutch furniture chain and designs and manufactures designer sofas. Once a year, the new collection is presented to all employees. Live Impact gave an original twist to this presentation. To make the brand even more of an experience, we came up with the Montèl City Tour.
After a spectacular presentation at CitySense Utrecht, everyone put on their coats and we were guests of four families who have a Montèl sofa in their own living room. Here the employees saw the sofa in its home environment and were explained why the sofa was chosen.
Chefs provided the culinary experience and served appetizers from the kitchens that matched the type of sofa.
RelatieMontèlScopeConcept / Campaign / Production / EventLocatieUtrechtAantal gasten150DoelgroepStaff
