For the Austrian Tourist Board, Live Impact | Event Marketing conceived and produced an original B2C guerilla campaign using an immense bridge as a projection surface for content.
After the bridge opened and passersby turned off their cars’ engines, we projected large texts and animations onto the vertical open bridge surface. In between, the promo team provided surprised motorists with information and genuine Austrian Zotter chocolate.
The high-profile action made it into the national daily press.
